Industry
Architecture
Client
Implementto
Service
UI redesign
Date
February 2025
An emblem is a graphical mark, stamp, or emblem utilized to promote and encourage broad awareness and acceptance. It may present as a metaphorical or imaginative figure or include the term it represents, as illustrated in a logotype.
problem
Letterboxd’s 5-star system forces all films—blockbusters, arthouse, documentary—into the same numeric mold, flattening rich viewer experiences into one number.
Users craved nuance: the ability to share when, where, and why a film resonated. The Maximum Enjoyment Criteria project was born to solve that.
Meet Chloe, a 24-year-old content creator who watches films solo late at night then again with friends. She needs to convey mood, setting, and mindset of her film viewing experiences.
design goals

wireframes
I chose the ‘Midnight Reflection’ palette to evoke clarity, introspection, and carefully guided user focus
visual direction
style guide
walkthrough
MEC sliders now let users pick anywhere on a continuum. Icons anchor
each end— from mobile to theater for ‘Viewing Environment’
original
redesign
The summary all four criteria in one glance. Review card gives detailed
feedback, maintaining the continuous scale ethos
original
redesign
Built mobile-first, every component scales
beautifully from phones to desktops